Business, 06.03.2020 19:33 bella219rose

As the Managing Director of SXSW, Roland Swenson sells advertising to other businesses in an effort to promote SXSW’s music festival and the other companies’ products. This exchange of promotional activity is referred to as business-to-business. a. sales promotion. b. prospecting. c. relationship building. d. sampling. e. public relations.

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As the Managing Director of SXSW, Roland Swenson sells advertising to other businesses in an effort...