Questions in Web surveys often use drop-down boxes as a manner of displaying the response choices for a question. This type of display method is particularly prone to .

The response options are:

A. halo effects

B. leniency effects

C. primacy effects

D. recency effects

E. presumption effects

The correct answer is C. primacy effects

Explanation:

It is known as the primacy effect of the phenomenon that occurs in the reception of information, through which a person pays greater attention to the first data he receives in comparison to the following data. This effect can be associated with what is usually known as “first impression” (what we feel or think when we meet someone can be difficult to change over time). This would happen when, for example, when presenting a long list of words, people tend to remember the first ones better and value them more.

It is considered that this primacy effect, also called media priming, can result in any image of a story having the capacity to generate in the public the stimulation of what its thoughts are. Thus, it is considered that the image of someone subtracting any object without suffering any kind of consequence can lead to part of the receivers undertake the same action.

Some researchers attribute this effect to a longer trial time of those elements presented previously, which affects a better memorial performance. This also happens when we learn to decide based on past experiences. It seems that the first rewards we have received condition our future decisions to a greater extent than other rewards we have obtained later. This phenomenon is known as the "primacy of the result" and highlights how the first results we get when we perform certain acts, condition us to re-commit the act to a greater or lesser extent.

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