Data collected by a price reporting agency from more than 90,000 gasoline and convenience stores throughout the U. S. showed that the average price for a gallon of unleaded gasoline was $3.28. The following data show the price per gallon ($) for a sample of 20 gasoline and convenience stores located in San Francisco. 3.59 3.59 4.79 3.36 3.55 3.91 3.45 3.80 3.95 3.76 3.37 3.79 3.55 4.19 3.95 3.66 3.83 3.73 3.81 3.37 (a) Use the sample data to estimate the mean price for a gallon of unleaded gasoline in San Francisco. $ (b) Compute the sample standard deviation. (Round your answer to the nearest cent.) $ (c) Compare the mean price per gallon for the sample data to the national average price. What conclusions can you draw about the cost of living in San Francisco? The average price for a gallon of unleaded gasoline in San Francisco is the national average. This indicates that the cost of living in San Francisco is it would be for cities that have an average price close to the national average.

You are the manager in charge of global operations at bankglobal – a large commercial bank that operates in a number of countries around the world. you must decide whether or not to launch a new advertising campaign in the u. s. market. your accounting department has provided the accompanying statement, which summarizes the financial impact of the advertising campaign on u. s. operations. in addition, you recently received a call from a colleague in charge of foreign operations, and she indicated that her unit would lose $8 million if the u. s. advertising campaign were launched. your goal is to maximize bankglobal’s value. should you launch the new campaign? explain. pre-advertising campaign post-advertising campaign total revenues $18,610,900 $31,980,200 variable cost tv airtime 5,750,350 8,610,400 ad development labor 1,960,580 3,102,450 total variable costs 7,710,930 11,712,850 direct fixed cost depreciation – computer equipment 1,500,000 1,500,000 total direct fixed cost 1,500,000 1,500,000 indirect fixed cost managerial salaries 8,458,100 8,458,100 office supplies 2,003,500 2,003,500 total indirect fixed cost $10,461,600 $10,461,600

The larger the investment you make, the easier it will be to: get money from other sources. guarantee cash flow. buy insurance. streamline your products.

Exercise 2-12 cost behavior; high-low method [lo2-3, lo2-4] speedy parcel service operates a fleet of delivery trucks in a large metropolitan area. a careful study by the company’s cost analyst has determined that if a truck is driven 120,000 miles during a year, the average operating cost is 11.6 cents per mile. if a truck is driven only 80,000 miles during a year, the average operating cost increases to 13.6 cents per mile. required: 1.& 2. using the high-low method, estimate the variable and fixed cost elements of the annual cost of truck operation. (round the "variable cost per mile" to 3 decimal places.)