Globalization has changed the nature of work. To communicate effectively in a global marketplace, you must understand the basic dimensions of culture: individualism, formality, communication style, and time orientation. The following examples describe a dimension of culture. Identify which dimension is described in each case. In North America, people value individual action and personal responsibility. Individualism Power distance Communication style Time orientation In North America, keeping people waiting for a business appointment is considered rude. Communication style Context Time orientation Individualism