You are responding to an RFP from a medium-sized company in another state. The RFP explains that the company wants to begin manufacturing wooden toys for children and brand them as "Trustworthy, Safe, and Made in the USA." The company is searching for an organization that can help it develop a five year strategic plan. Write a solicited proposal that details why your company should help it develop its plan.

Overview

According to the RFP received, it is comprehended that the client wants to establish a business of manufacturing wooden toys for children. The key differentiator or unique selling point (USP) of the toys would be strong branding and marketing of the product. This will create a three value axis of Trust, Safety, and Identity.

The client is searching for strategic partner to establish the business to deliver and implement the strategic vision for the next five years. The following are the basic five essentials associated with strategic business plan:

•Mission statement

•Vision

•Strategic critical factors

•Objectives and strategic goals to be achieved.

•Implementation strategies

Approach:

Today, the toy market is overcrowded with many types of toys, each having a unique value proposition and targeting specific age brackets in children. Marketers treat children as a separate demographic segment. Hence, conduct detailed research on this segment to identify classifying the patterns buying behavior.

The especially planned framework would create our business plans for hyper competitive marketplaces. The approach to create the plan is shown below:

•Defining the scope of the product: It includes target marketing, selling channels and targeting demographics of children.

•Understand the market: the main 5 elements in this stage are competition in the market, existing suppliers, and purchasing power of buyers, substitute products, and entrance barrier.

•Positioning of brand: It includes segmentation, identification of potential market, targeting, positioning, communicating, and positioning.

•Manufacturing and distribution of products: it includes the acquisition of raw material, machinery, developing distribution channel, and supply chain management.

•Finance calculation and Human Resource: it includes calculation of revenue, profits, Return on investment, taxation, and other various measures.

Timeline:

According to RFP details, it is estimated time duration to create a business strategy is 8 months. The timeline is shown below:

•Defining the scope – 1 month

•Understand the market – 3 months

•Positioning of brand – 2 months

•Manufacturing and distribution of products – 1 month

•Finance calculation and Human Resource – 1 month

Introduction of business:

Our agency has been serving companies to succeed over years. We have functioned with multiple companies having wide range of experience in this sector. We have functioned with extensive clients and helped them to achieve a reliable growth rate. We are fully engaged with the client and facilitate them to develop designing of the business plan.

The experience and promise towards the success of our partners helped us grow. We have positioned as a medium-size business counseling firms. We help our clients to have clear goals. We help to grow the understandings and approach towards the business.

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