Procter & Gamble recently kept its retail price on its jumbo pack of Pampers and Luvs diapers, but reduced the number of diapers per pack from 140 to 132. The repositioning strategy P&G is using here is called

a. market modification.
b. product extension.
c. rebranding.
d. trading up.
e. downsizing

e. downsizing

Explanation:

Downsizingbor shrinkfalation is the practice where the amount of a product in a package is reduced. The package looks similar to the old one and customers buy on assumption that they are buying the same amount as before. Although the product amount is written in the label most people do not take the time to check.

For businesses this is a great way to increase revenue from sales. Prices are kept constant while amount is reduced.

This is quite effective as most customers will react negatively to price change.

E. Downsizing

Explanation: Downsizing is defined as the process of reducing in size or number. An adjustment made to an existing product, is usually made for greater appeal or functionality or to reduce cost of production. Such adjustments may include changes to a product's shape, adding a feature or improving its performance, reducing its quantity.

However, most consumers often jump to the conclusion that the company is purely profit-driven but often than not, downsizing—reduction in the amount of the product offered to the consumer—at the same price are due to increased costs of raw materials, production and distribution, which the company must factor in to break even. And so, at times like this the firm is faced with either increasing prices of products or cutting down the quantity in their packaging such as P&G had done. As consumers are more sensitive to price changes than to decreases in product quantity, firms will often decrease product sizes as against raising product prices.

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