Business, 03.03.2020 00:55 rileybaby34

Keepsake Collectibles focuses its marketing efforts on high-income buyers of unique collectible items. The firm realizes that the number of buyers in this segment of the collectible market is small. However, they are confident that this approach will be profitable since these buyers will pay premium prices for their unique products and superior customer service. Keepsake's approach is an example of:a. competitive benchmarking.
b. niche marketing.
c. relationship targeting.
d. target positioning.

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