When the "world's best travel jacket," BauBax, was launched at the end of last year, the company behind BauBax set up a new website, press releases, and a social media campaign. Before launching to a wide audience, the company rolled out the jacket to a smaller pilot group for feedback. The company discovered the jacket was having trouble zipping up and that some of the pockets were in awkward positions for customers. Getting the product feedback from customers in a timely manner allowed the company to retool the troubled areas before a wider product launch. In what part of the marketing introduction stage did the BauBax team perform well?
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When the "world's best travel jacket," BauBax, was launched at the end of last year, the company beh...
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