Business, 02.03.2020 17:18 later

Which phase of the new product development process involves identifying the target market, estimating its size, and determining how the company can effectively position the product to address the target market's needs? A. Product concept development and screening B. Idea generation C. Marketing strategy development D. Test marketing E. Commercialization

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Which phase of the new product development process involves identifying the target market, estimatin...