After signing up for a 30-day free trial of a travel coupon company, Dan did not see the fine print which stated that he would be charged right away and refunded if he chose not to continue with the subscription. This is an example of marketing that was .

deceptive to the customer    

Explanation:

False advertising or deceptive marketing is the use of material that is false, deceptive or untested to sell products to consumers. The willingness of customers to detect inaccurate advertising is influenced by the sentiments. People with positive emotions are much more vulnerable to false publicity.

     To regulate deceptive advertising many policymakers use legislation. Furthermore, a false advertising can be defined as misleading if the advertiser intentionally misleads the customer, rather than making a reasonable error Whether advertisement breaches laws is hard to judge. It is difficult to determine if any tiny deceptive words are false advertising.