Conversion optimization is . investment that produces reliable month-over-month growth focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity Next

the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action

Explanation:

Conversion optimisation is the process by which a framework is set up to increase the number of customers that complete a goal.

There is analysis of customer behaviour so that motivators are identified. This insight is used to persuade customers to take a desired action.

The hypothesis is tested and continuously optimised to drive customer action to perform tasks on the website.

answer; ///(d); determining who competes most closely   with whom evaluating whether industry driving forces and competitive pressure favor some strategic groups and hurt others, and ascertaining whether the profit potential of different strategic groups varies due to the strengths and weaknesses in each groups respective market positions;

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