is a management concept focusing on customer involvement in planning services and obtaining feedback as to satisfaction with service delivery; also known as total quality improvement (TQM).

Sustainable Development (SD)

Explanation:

Total quality management (TQM) is a component of Sustainable Development (SD) and is a management strategy that focuses on a continuous, organization-wide effort to maintain quality customer service and satisfaction. TQM’s ultimate goal is to foster customer loyalty by delivering a level of service that will keep customers coming back again. Key focus of it is on customer-center, total employee involvement, process-centered, strategic and systematic approach.

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