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Business, 28.02.2020 19:55 dwighthibbert56

Which of the following statements regarding customer defection is NOT true? a. Lowering customer defection rates creates a higher cost structure. b. The longer a company retains a customer, the higher the average unit cost of each sale. c. There is a positive relationship between the length of time that a customer stays with a company and profit per customer. d. The longer a company retains a customer, the greater is the volume of customer-generated unit sales. e. Defection rates are determined by customer loyalty.

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