A children's clothing company donates 1% of its earnings a year toward school programs and clothing donations children in poor communities. If it donated profits to animal shelters or adult education programs, what might the market suspect? a. their social responsibility was in line with the company's culture b. the company uses its donations as a public relations move rather than corporate strategy c. the company's commitment to was addressing issues closer to home

b. the company uses its donations as a public relations move rather than corporate strategy

Explanation:

The company above is focused on "children's clothing." This means that, if its approach is not tied to its business objectives, then it is using its donations as a public relations move. This is also known as "Philanthropy." Such kind of strategy allows the company to become more visible through a cause-related marketing style.

The motive in such kind of strategy is doubtful. This is because the programs being targeted are not well-tied to a particular business strategy of the company. It is aimed at enhancing the company's morale. This will allow the company to have a favorable image which may result to a good impact on sales.

So, this explains the answer.

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