Business, 27.02.2020 19:09 justin5163

* Excelsior Corp. Launches a new hand-held personal digital assistant (PDA) for busy corporate executives. The initial retail price is set at 699. One year later, in an effort to reach a broader market, the price is lowered to 299. Which of the following describes the pricing strategies used by Excelsior Corp?

A. Penetration strategy followed by skimming strategy
B. Penetration strategy only
C. Skimming strategy only
D. Skimming strategy followed by penetration strategy
E. Penetration strategy followed by cost-based strategy

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* Excelsior Corp. Launches a new hand-held personal digital assistant (PDA) for busy corporate execu...