You work for a local car dealership. Until recently, your dealership was the top seller of T Sports Cars in the state. When the manufacturer T Sports decided not to continue making sports cars, sales dropped off significantly. As a result of a company retreat brainstorming session, the following basic ideas were generated by the team about ways to increase sales. You have been asked to organize this information into an action plan.

Assure customers about service after the sale. Celebrate successes. Contact customers to let them know about the sales. Offer reduced pricing for two weeks on the remaining Pontiac Offer warranties. Research other dealerships to find out how they are dealing with the program.

Explanation:

To start drawing up a strategic action plan, the order of actions taken by the company could be as follows:

1- Research other dealerships to find out how they are dealing with the program.

Practicing benchmarking would be essential for the company to seek the best management practices exercised by the competitor, in order to make a comparison with its own management practices and to be able to solve problems, predict trends and opportunities.

Offer reduced pricing for two weeks on the remaining Pontiac Offer warranties.

The second step would be to organize a customer prospecting plan, so offering promotional prices for a set time can be a relevant strategy to attract customers to your venture.

3- Contact customers to let them know about the sales.

The third action plan could be exercise communication and strengthen the relationship with potential customers, offering purchase advantages, such as the promotion that is happening in the store.

4- Assure customers about service after the sale.

After attracting and retaining new customers with promotional prices and targeted communication, it is necessary that the company can guarantee after-sales services so that customers attracted by the promotional prices increase their perception and satisfaction with the purchase and, therefore, consider buying again at your store. .

5- Celebrate successes.

After executing all the action plans and restructuring of the company so that it achieves success in sales again, it is necessary to celebrate the objectives achieved, as this step ensures that employees feel motivated and a relevant part of the company for contributing with ideas that helped them reach their goals. organizational success.

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