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Business, 27.02.2020 05:26 rabion8789

Yankee Candle Company offers customers candles that burn for 50-60 hours, much longer than most department store candle brands. Therefore, customers are willing to pay a higher price for these candles. Which of the following strategies is Yankee Candle Company following?
Differentiation strategy T/F

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Yankee Candle Company offers customers candles that burn for 50-60 hours, much longer than most depa...

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