VType the correct answer in the box. Spell all words correctly. Identify the marketing issue faced by the business based on the given scenario. Paul runs a small bakery in his town. He wants to expand his business to the neighboring town by opening up a branch of his bakery there. Paul decides to do some market research to figure out who his target customers would be in that town. He collects the necessary customer background information and determines that his bakery would appeal to customers aged 15-25, and also business executives wanting a quick breakfast before work. Paul’s marketing tactic is called .

Demographic Segmentation

Explanation:

Demographic grouping is based on measurable statistics, such as:  

Gender

Age

Income level

Marital status

Education

Race

Religion  

Demographic segmentation is usually the most important criterion for identifying target markets, which means that knowledge of demographic information is crucial for many businesses. A liquor vendor, for instance, might want to target its marketing efforts based on the results of Gallup polls, which indicate that beer is the beverage of choice for people under the age of 54—particularly in the 18 to 34 range—whereas those aged 55 and older prefer wine.

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