Manufacturers of consumer products use transactional websites less frequently than other firms because in some industries, this form of vertical integration is illegal. there is a threat of channel conflict. it is difficult to maintain inventory levels at online warehouses. some stakeholders are opposed to websites that drain resources without providing any return on investment. such websites require dynamic pricing, which is difficult to use if supply and demand conditions change frequently

As the inventor of hypertension medication, onesure pharmaceuticals (osp) inc. was able to reap the benefits of economies of scale due to a large consumer demand for the drug. even when competitors later developed similar drugs after the expiry of osp's patents, regular users did not want to switch because they were concerned about possible side effects. which of the following benefits does this scenario best illustrate? a. first-mover advantages b. social benefits c. network externalities d. fringe benefits