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Business, 26.02.2020 01:53 bbostter3578

Identify the correct statement about the per-unit expenditure approach of determining advertising expenses. Group of answer choices a. It is popular because it views sales as a function of advertising. b. It considers a percentage figure and applies it to either past or future sales. c. It attempts to determine the retail price by using production costs as a base. d. It is often based on the premise that advertising is defensive.

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