A blue ocean strategy is when a company:

a. outperforms rivals through higher sales volume, either through a low-cost or a differentiation strategy.
b. chooses both a differentiation and a low-cost strategy for its business-level strategy.
c. redefines the product offering through value innovation to create a new market space.
d. pursues a globalization strategy by opening new facilities and sales offices abroad.

Robert black, regional manager for ford in texas and oklahoma, faced a dilemma. the ford f-150 pickup truck was the best-selling pickup ever, yet ford's headquarters in detroit had decided to introduce a completely redesigned f-150. how could mr. black sell both trucks at the same time? he still had "old" f-150s in stock. in his advertising, mr. black referred to the new f-150s as follows: "not a better f-150. just the only truck good enough to be the next f-150." this statement represents ford's of the new f-150.