PROJECT: MARKETING AND ADVERTISING
Assignment Directions:
This is a three part assessment:
Part 1: Research characteristics of the teenage market and cite the URL's where you find the information
Part 2: Find five companies worldwide that target teens and list them with the URL'S.
Part 3: Choose three of the companies and analyze the marketing mix of each company. Include the following:
• How the company caters to the teen market what the product is, why teenslike it, why teens were chosen as the
target market)
• Pricing strategies used to market the products
• Distribution of the product (how it gets to you)
• Promotion of the product (how it is advertised to entice you to want it and purchase it)
Assignment Guidelines:

whole quiz

1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

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