In this question, you will consider how the external environment applies to an organization of your choosing.
Using examples in the text or from your own research, define the external environment as it applies to an organization of your choosing. What are the unique aspects of the external environment for this organization? Identify a strategic group the organization may belong to. What are other organizations in that group?

Over the past decade, brands that were once available only to the wealthy have created more affordable product extensions, giving a far broader range of consumers a taste of the good life. jaguar, for instance, launched its x-type sedan, which starts at $30,000 and is meant for the "almost rich" consumer who aspires to live in luxury. by marketing to people who desire a luxurious lifestyle, jaguar is using:

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.

In the supply-and-demand schedule shown above, the equilibrium price for cell phones is $25 $100 $200