Data from Estrin Corporation's most recent balance sheet and income statement appear below: This Year Last Year Accounts receivable $ 112,000 $ 110,000 Inventory $ 158,000 $ 187,000 Sales on account $ 714,000 Cost of goods sold $ 555,450 The average sale period for this year is closest to: (Round your intermediate calculations to 2 decimal places.)

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.