Asian-American consumers, Hispanic consumers, and African-American consumers are all considered to be which of the following? Select one: a. reference groups b. social classes c. cultures d. subcultures e. all of the above

The correct answer is letter "D": subcultures.

Explanation:

Subcultures are groups of people who recognize they are different from the others but equal among themselves within society. Subcultures share the same ideology, habits, customs, lifestyles and can be determined by factors such as nationalities, religions, and racial groups.

Thus, the Asian-American consumers, Hispanic consumers, and African-American consumers are all subcultures of the U.S.

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