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Business, 21.02.2020 02:54 deaerionharper
Capricorn Creative Inc., a U. S.-based advertising firm, was the first in the advertising industry to identify the growth potential of Brazil and to make huge investments in its economy. As a result, the firm was able to build brand loyalty and gain experience in that country's business practices. In the language of business strategy, Capricorn Creative has typically benefited from:A. a first-mover advantage. B. forward integration. C. unrelated differentiation. D. lateral diversification. E. technology transfer
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