Business, 20.02.2020 23:34 dtaylor7755

Innovative software traditionally defined its mission as 'developing innovative spread-sheet applications.' Consultants hired by Innovative Software argue that the firm is defining its mission too narrowly, from a 'product perspective.' To avoid falling into the trap of 'marketing myopia,' how would you recommend that Innovative Software redefine its mission?

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Innovative software traditionally defined its mission as 'developing innovative spread-sheet applica...