Business, 19.02.2020 04:01 inesperezferrere

A summer intern has been assigned to help you draft your firm's marketing plan. You are pleased, until you overhear her tell a coworker: "I'd like to work on either strategies or tactics, since there's no real difference between them."

When you meet with the intern, you correct her mistake. Which of the following statements do you make?
a. Strategies are based on brand equity, while tactics are not.
b. Strategies are quantifiable, while tactics are not.
c. Tactics are longer-term courses of action, while strategies are shorter-term actions.
d. Strategies are longer-term courses of action, while tactics are shorter-term actions.
e. Tactics are quantifiable, while strategies are not.

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A summer intern has been assigned to help you draft your firm's marketing plan. You are pleased, unt...