Business, 18.02.2020 22:59 issagirl05

Lands' End allows customers buying shirts to choose from a variety of fabrics and types of collar and sleeve based on the customer's specific measurements, capitalizing on new technologies to mass customize its products and services. This is an example ofA. concentrated marketing. B. segment marketing. C. niche marketing. D. micromarketing. E. mass marketing.

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Lands' End allows customers buying shirts to choose from a variety of fabrics and types of collar an...