Business, 18.02.2020 21:26 blink182lovgabbie
Planning and control decisions, Internet company. PostNews. com offers its subscribers several services, such as an annotated TV guide and local-area information on weather, restaurants, and movie theaters. Its mainrevenue sources are fees for banner advertisements and fees from subscribers. Recent data are as follows:Month/Year Advertising Revenues Actual Number of Subscribers Monthly Fee per SubscriberJune 2011 $ 415, 972 29, 745 $15.50December 2011 867, 246 55, 223 20.50June 2012 892, 134 59, 641 20.50December 2012 1,517, 950 87 ,674 20.50June 2013 2,976, 538 147, 921 20.50The following decisions were made from June through October 2013:A. June 2013: Raised subscription fee to $25.50 per month from July 2013 onward. The budgeted numberof subscribers for this monthly fee is shown in the following table. B. June 2013: Informed existing subscribers that from July onward, monthly fee would be $25.50.C. July 2013: Offered e-mail service to subscribers and upgraded other online services. D. October 2013: Dismissed the vice president of marketing after significant slowdown in subscribers andsubscription revenues, based on July through September 2013 data in the following table. E. October 2013: Reduced subscription fee to $22.50 per month from November 2013 onward. Results for July–September 2013 are as follows:Month/Year Budgeted Number of Subscribers Actual Number of Subscribers Monthly Fee per SubscriberJuly 2013 145,000 129,250 $25.50August 2013 155,000 145, 726 25.50September 2013 165,000 145,643 25.501. Classify each of the decisions (a–e) as a planning or a control decision.2. Give two examples of other planning decisions and two examples of other control decisions that maybe made at PostNews. com.
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