The fact that a consumer is not required to buy the goods that a given firm produces, as well as the fact that the consumer might want the goods a firm produces, but may choose to buy from other firms instead.

The correct answer is letter "A": are two stark realities any business firm must recognize.

Explanation:

Despite the efforts companies make to keep consumers satisfied and to provide them with products and services likely to fulfill their needs, they have the last word in what company they will decide to select. Their choice is based on different subjective and objective criteria being difficult for companies to predict them.

Thus, the fact that consumers are not obligated to buy a company's products because they want what another firm offers and eventually purchase the goods that other different firm sells, must be accepted as a "universal truth" by businesses.

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