You have been assigned a team project. You are concerned about this project because your grades depend upon the performance of the team. The students in your team are hard-working and committed. However, you have one team member, Mike, who feels that the course is not important, and that he has better things to do. Mike has decided to let the others do the work. Also, there are some team members who work hard as long as everyone is together, but do not work well on their own. In this situation, for your team to perform well (and for you to get a good grade), you would like to create a set of that are positive and productive.

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u. s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.