Marisa informs employees about changes taking place in the external and internal environments. She explains how the changes will affect them and the organization. According to Mintzberg, she is playing the role of a(n)

Abroker showed one of his own listings to a buyer he was representing. the buyer decided to make an offer on the property, which was accepted. at no point did the broker disclose his dual agency status. the broker may be:

marketing strategies should be established before marketing objectives are decided. t/f

Which of the following statements about brand names is true? brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. it is always rational to prefer brand names over generic substitutes. read the following example and determine whether it illustrates a common critique or defense of advertising. musashi sees a commercial for a brand x clothing company that depicts the wearers of the clothes out having a good time with friends. although he doesn't particularly need new clothes, the commercial prompts him to buy a brand x t-shirt.