Which of the following is a benefit of content marketing? Select one: a. You reach more buyers at a lower cost. b. You essentially own your own attention, rather than rent other people. s thought leadership. c. You build brand awareness and create brand preference for your buyers. d. All of these answers are correct.

D. All of these answers are correct

Explanation:

Content marketing is a form of marketing that navigates around creation of and sharing of online materials that's not primarily aimed at promoting a brand, but rather intended to stimulate interests in its product and services.

Online materials may include: videos, social media posts, pictures, blog, vlog etc.

Benefits

Content marketing is very cost effective, hence reaching more buyers at a low cost. It is more cost effective than many other traditional marketing techniques that exist.

Content marketing helps build brand awareness. By posting useful content that engages target buyers or customer, more attention is drawn the the content being marketed. It creates a form of credibility and authority and creates brand preference for your buyers.

Content marketing enables the manager to basically own the attention.

Other benefits includes: creates loyalty, develops lasting relationships, generates traffic and so on.

rational decision making is a multi-step process for making choices between alternatives. the process of rational decision making favors logic, objectivity, and analysis over subjectivity and insight. the word “rational” in this context does not mean sane or clear-headed as it does in the colloquial sense.

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whole quiz

1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

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