This chapter focuses on market research, specifically on the function of providing management with information for more accurate decision making. It differs from domestic marketing research in that customer attitudes about providing information to a researcher are culturally conditioned. Foreign market surveys must be carefully designed to elicit the desired data and at the same time not offend the respondent's sense of privacy. International market research must also contend with inadequate or unreliable bases of secondary information. There are three keys to successful international marketing research:
(1) the inclusion of natives of the foreign culture on research teams;
(2) the use of multiple methods and triangulation;
(3) the inclusion of decision makers, even top executives, who must on occasion talk directly to or directly observe customers in foreign markets.

During march, the business engaged in the following transactions: a. borrowed $45,000 from the bank and signed a note payable in the name of the business. b. paid cash of $40,000 to acquire land. c. performed service for a customer and received cash of $5,000. d. purchased supplies on account, $300. e. performed customer service and earned revenue on account, $2,600. f. paid $1,200 on account. g. paid the following cash expenses: salaries, $3,000; rent, $1,500; and interest, $400. h. received $3,100 on account. i. received a $200 utility bill that will be paid next week. j. paid cash dividends of $1,800. required: 1.) prepare journal entries for each transaction. enter journal entries by the transaction letter. 2.) prepare the trial balance of my motors, inc. at march 31, 20xx. 3.) prepare financial statements for my motors, inc. for the period ending march 31, 20xx. (income statement and balance sheet)