The global product strategy a firm chooses depends on

the needs of it's target market

Explanation:

Determining a target audience helps to develop successful marketing communication techniques for your business.

A target market is a group of people who share the same interests or qualities that your firm aims to represent.

Such people are typically the most certainly end-users to buy the service. After you have established the target audience, find your promotional message to the target audience, the targeted consumer.

Often occasions, the product buyer might not be the same as the end consumer, so you have to adapt the message to the person who makes the buys.

The global product strategy a firm chooses depends on The needs of its target market.

Explanation:

The product strategy a firm chooses will depend on the needs of its target market. The is because the needs of consumers are dynamic, meaning the needs are ever changing.

Therefore, in order to use an effective strategy that will guarantee the best results, the needs of the target market must be studied. This is called customer orientation.

The main importance of knowing the needs of the target market is so that a firm can meet the customers at the point of their needs, and perform better than its competitors.

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