Business, 13.02.2020 04:24 igtguith

The failure to understand the difference between internal and external issues is one of the major reasons for a poorly conducted SWOT analysis. This happens because managers: Select one: a. list their marketing options as opportunities. b. confuse strengths with weaknesses. c. see strengths as the only meaningful issue in a SWOT analysis. d. see opportunities and threats as being the same thing. e. confuse weaknesses with limitations.

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The failure to understand the difference between internal and external issues is one of the major re...