Which of the following statements about sales force management is true? Group of answer choices
1. Sales management is no different from any other kind of management.
2. Personal selling is usually less expensive than advertising.
3. The sales force is the firm's most direct link to the customer.
4. As organizations implement the marketing concept, they soon realize how important it is to be sales-oriented.
5. The statement, "The world will beat a path to your door if you build a better mousetrap," reflects how business operates today.
Answers: 2
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Which of the following statements about sales force management is true? Group of answer choices
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