The simply gum company has a goal of increasing traffic to its website and raising its purchase conversion rate by 15%. what type of metrics should it capture from its website to reach these goals?

Unique visitors (Special visitors), search engine traffic, conversion rate.

Explanation: For the simply fum company to reach it goals with will have to start checking and making entry of its Unique visitors( visitors of special interest either new or existing that helps to build it's traffic). It also has to start checking the search engines to know how well the company is been searched and what possible ways can it build that traffic.

Through the data obtained from it's purchase conversion rate it will enable the company to know how much more is required to reach it's goals.

b is the correct answer