The total combined lifetime value of a company's current and potential customers is called a. customer retention. b. customer equity. c. customer loyalty. d. share of customer. e. market share.

The correct answer is option (B).

Explanation:

According to the scenario, the most appropriate answer is option (B) because customer equity can be defined as the customer's lifetime value toward a company.

While the other options are wrong because of the following reasons:

you will have $2593.74 in 10 years if you set aside $1,000 at 10%

you will have $9321.91 in 20 years if you set aside $2000 at 8%

you will have $1469.32 in 5 years if you set aside $1000 at 8%

you will have $1296.87 in 10 years if you set aside $500 at 10%

you will have $239.66 in 15 years if you set aside $100 at 6%

you will have $4660.96 in 20 years if you set aside $1000 at 8%