Business, 23.01.2020 21:31 20brooklyn22

Craig sees that his company's quarterly sales and profits are significantly above projections and says, "that's great. let's keep doing what we've been doing." craig is ignoring the step of the marketing planning process.

a. identify and evaluate opportunities
b. evaluate performanc
c. perform situation analysis
d. define the business mission
e. implement marketing mix and resources

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Craig sees that his company's quarterly sales and profits are significantly above projections and sa...