When a company does business in a country like china with a long-term orientation , managers should expect people there to prioritize the future over the present and value thriftiness and persistence.
however, when doing business in a country with a short-term orientation , such as russia, managers need to recognize that people there will value tradition and prioritize social obligations.

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u. s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.