Chill, a beverage manufacturer, offers varied versions of its products that include diet, cherry, vanilla and caffeine-free versions in addition to its original product. with respect to market coverage alternatives, the given scenario reflects the company's decision to cater to

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The dollar value generated over decades of customer loyalty to your company is known as brand equity. viability. sustainability. luck.

You are evaluating two different silicon wafer milling machines. the techron i costs $285,000, has a three-year life, and has pretax operating costs of $78,000 per year. the techron ii costs $495,000, has a five-year life, and has pretax operating costs of $45,000 per year. for both milling machines, use straight-line depreciation to zero over the project’s life and assume a salvage value of $55,000. if your tax rate is 24 percent and your discount rate is 11 percent, compute the eac for both machines.