Acompany incurs total costs of $8,000 to process product a. the company can then sell product a as is for total daily revenue of $22,500. alternatively, the company can process product a further into product z. the additional costs for making product z is $4,200 per day, and the total daily revenues from the finished product z is $26,700. given these figures which statement is accurate? *

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.