Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a cpa (cost-per-acquisition) of $5. ben needs to sell excess inventory. to meet this goal, he’s willing to increase his cpa and campaign investment. which of the following plans, built in the performance planner, will assist ben in achieving his marketing goal of selling excess inventory?
a. an investment of $9,600 to generate 1,600 conversions with a cpa of $6
b. an investment of $9,800 to generate 1,400 conversions and a cpa of $7
c. an investment of $8,400 to generate 1,400 conversions and a cpa of $6
d. an investment of $9,100 to generate 1,300 conversions and a cpa of $7

David burdick is the ceo of acme bubblegum, a successful public company. as one of the cofounders of the company, burdick has enjoyed speaking and writing about the success of acme bubblegum for several years. typically, he speaks at conferences or directly to the press, but recently, he has been blogging about his firm anonymously. specifically, he defended a recent advertising campaign that was unpopular among consumers and pointedly attacked one of acme bubblegum’s competitors. burdick deeply enjoys his anonymous blogging and believes that none of his readers actually know that he works for acme bubblegum. should burdick be allowed to praise his company’s performance anonymously online? should he be allowed to attack his competitors without disclosing his relationship with the company? how would you feel if the ceo of a company at which you shopped was secretly writing criticisms of his or her competition? how would you feel if you knew a writer for your favorite blog was actually closely involved in a company that the blog discussed? 1. define the ethical issue? 2. who are the primary stakeholders? 3. what are the possible alternatives? 4. how could you evaluate the ethical implications of the alternative actions (use appropriate decision rules)? 5. what action would you recommend and why?