Which of the following statements about marketing departments is most accurate?
a. the marketing department should work solely with people within its own department.
b. the marketing department should suggest where a firm should invest its money based on its knowledge
of the market and environmental forces.
c. the marketing department is only responsible for the 4 ps, not the 7 ps.
d. the marketing department is responsible for market research, supervision of product development, and
product promotion.
e. the marketing department must work closely with a network of other departments and employees to provide the customer-satisfying products required for the organization to survive and prosper.

E. The marketing department must work closely with a network of other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.

Explanation:

The marketing department is responsible for promoting a company's business and its mission. It drives sales and marketing activities in the organization. The marketing department develops and promotes the company brand name. It reaches to approaches existing and customers, the media, and the community in a bid to create good relations.

The marketing departments should work with other units in the company to provide a satisfying customer experience to the customer. As the department interacts with customers more often, it must provide feedback to the business to facilitate continuous improvement of products and services.

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