Business, 09.01.2020 00:31 rmjracingz2185

If a marketing researcher is interested in observing group interaction during an informal, unstructured, and open-ended data collection process, he or she should use

a. observation.*
b. a focus-group interview.
c. an on-site computer interview.
d. a shopping mall intercept interview.
e. telephone survey.

Answers: 3

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If a marketing researcher is interested in observing group interaction during an informal, unstructu...