Which of the following statements about packaging is the most accurate?
a. packaging is usually the simplest and least critical element of a firm s promotional strategy. b. for most products, packaging performs only one basic function, to protect the goods inside during shipping, handling and storage. however, this is a critical function, so packaging must be given a high priority. c. changes in packaging can actually change the product itself and open up large new markets. d. packaging is crucial in the marketing of goods, but much less important in the marketing of services.

Abond is issued for less than its face value. which statement most likely would explain why? a. the bond's contract rate is higher than the market rate at the time of the issue. b. the bond's contract rate is the same as the market rate at the time of the issue. c. the bond's contract rate is lower than the market rate at the time of the issue. d. the bond isn't secured by specific assets of the corporation.

Identify the management, organization, and technology factors responsible for slow adoption rates of internal corporate social networks. when a company decides to launch a social networking program the management, all need to be on board with the launch. from the ceo down to the shift or assistant manager everyone needs to know its coming and be excited. the organization of such a launch needs to be mapped out, and training provided for the new systems. within the company, they need to make sure the technology at hand (computers, tablets, and company phones), are all compatible with the system. when a company launches a new system, and the find that the employees are not adopting it, they need to investigate the reasons. is the management at all level's onboard? did we organize the launch properly? do we have the right technology for the system? things can goeither way but if

Which of the following is an effective strategy when interest rates are falling? a. use long-term loans to take advantage of current low rates. b. use short-term loans to take advantage of lower rates when you refinance a loan. c. deposit to a short-term savings instrumentals to take advantage of higher interest rates when they mature. d. select short-term savings instruments to lock in earnings at a current high rates.