On january 1, year 1, toy factory purchases a patent for a printing process for $40,000. the original legal life of the patent was 10 years, and there are 8 years remaining. however, due to expected technological obsolescence, the company estimates that the useful life of the patent is only 5 more years. what will be the amortization expense for the patent in year 1?

Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.