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Business, 31.12.2019 03:31 angie249

Procter and gamble wants to test a new promotion campaign that employs internet-based promotions, particularly added use of social media. p& g wants to concentrate on consumers between the ages of 18 and 35 (millennials) and the test will be conducted for only two months. p& g most likely will use

multiple choice
a. a standard test market
b. a laboratory test
c. focus groups and survey research
d. a controlled test market
e. a simulated test market

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Answers: 1

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